Sol Authentica
Sol Authentica, a brand known for its artisan and ethically hand-crafted hats, jewelry, bags, and accessories, sought to elevate its online visibility and improve search engine rankings. Recognizing the need for comprehensive SEO and website optimization, they partnered with us to implement a detailed SEO strategy and provide ongoing reporting and metrics.
Services Provided:
Website SEO Optimization
Reporting & Metrics
Project Overview:
Our mission was to enhance Sol Authentica's online presence through a combination of SEO techniques, ensuring their website was both user-friendly and easily discoverable by potential customers.
Website SEO Optimization:
Title & Meta Descriptions: We optimized the titles and meta descriptions for all pages to improve search engine visibility and click-through rates.
H1, H2 & H3 Tags Setup: Proper heading tags were set up to improve content structure and SEO performance.
Add Alt-Text for Images: Alt-text was added to all images to improve web accessibility and SEO optimization.
404 Error Handling & Redirection: We addressed any 404 errors and implemented appropriate redirections to enhance user experience and maintain SEO value.
Crawlability & Indexability Optimization: Ensured the website is easily crawlable and indexable by search engines.
Internal Linking Setup: Established a robust internal linking structure to improve navigation and SEO.
Canonical Link for Paginated Pages: Implemented canonical links to manage duplicate content issues on paginated pages.
Permalink Optimization: Optimized permalinks for better SEO performance.
Robots.txt Setup and Submission: Configured and submitted robots.txt to guide search engines on how to crawl the website.
Reporting & Metrics:
To track progress and make data-driven decisions, we provided monthly analytics reports. These reports included key metrics such as search rankings, website traffic, user engagement, and conversion rates.
Results:
Enhanced website performance with an improved SEO structure
Increased visibility in search engine results
Better user experience and higher engagement through optimized website design and content
Streamlined reporting and metrics for ongoing performance monitoring
Significant uptick in website traffic, product inquiries, and sales
Improved search engine rankings and online visibility through targeted SEO efforts
This project demonstrates our ability to deliver a comprehensive and effective SEO strategy, integrating detailed SEO optimizations and ongoing performance tracking to enhance the online presence and drive business results for artisan and ethically crafted brands like Sol Authentica.
