Absolution Water
Absolution Water, a leader in drinking water operator training, exam preparation, and consulting, needed a robust digital presence to better serve water professionals. After being abandoned by their previous developer, they partnered with us to move their website to Squarespace, enhance its functionality, and launch effective Google Ads campaigns.
Services Provided:
Website Migration and Development
Google Ads Campaigns
Website Migration and Development:
Absolution Water's existing WordPress website was left incomplete by the previous developer. Our mission was to migrate and redevelop their website on Squarespace to ensure it was fully functional, user-friendly, and reflective of their expertise in drinking water training and consulting. Key tasks included:
Website Migration: Moved the website from WordPress to Squarespace, ensuring all content and functionalities were preserved and enhanced.
Website Redesign: Updated the website design to be modern and intuitive, providing a better user experience for visitors.
Content Organization: Organized and structured content for easy navigation, highlighting training programs, exam prep services, and consulting offerings.
Responsive Design: Ensured the website was fully responsive, offering an optimal viewing experience across all devices.
Google Ads Campaigns:
To increase visibility and attract more water professionals to their services, we launched targeted Google Ads campaigns. These campaigns were designed to drive traffic to the newly developed website and generate leads for training and consulting services. Key tasks included:
Keyword Research: Conducted thorough keyword research to identify terms and phrases potential clients use to find drinking water training and consulting services.
Ad Creation: Developed compelling ad copy and visuals tailored to the identified keywords and target audience.
Campaign Management: Monitored and optimized the campaigns to ensure maximum return on investment, adjusting bids and targeting based on performance data.
Performance Reporting: Provided regular reports detailing campaign performance, including click-through rates, conversions, and overall effectiveness.
Results:
Successful website migration and redevelopment, leading to improved functionality and user experience
Increased website traffic and lead generation through targeted Google Ads campaigns
Enhanced online presence and visibility for Absolution Water in the drinking water training and consulting industry
Improved engagement and inquiries from water professionals seeking training and consulting services
This project demonstrates our ability to rescue and enhance digital projects, delivering comprehensive website development and effective advertising strategies to drive business growth for specialized training and consulting services like Absolution Water.